"natural beauty shines when
we live with joy and connection to all the creatures around us"
We are All One
At myfashionfruit we believe that we are all part of one unified life and that we
are connected to each other. Every action we take has an impact, and through
our choices we consciously try to make that impact positive — toward the earth
and every living being. Beyond offering you beautiful products, our goal is to
turn your awareness toward the natural beauty of life and the creation of a
reality built on respect and kindness.
OUR ACTIVITIES
Thanking Mother Earth
We thank Mother Earth
for the resources she offers us. We work with brands whose
practices have a positive impact on the earth, avoiding overexploitation or
pollution. We participate in tree-planting campaigns and support productions
using deadstock fabrics that get a new life instead of becoming waste. We
choose to create a culture of mindful consumption — not blind obedience to
trends — for a more conscious and selective way of life, with fewer clothes in
our wardrobe that stand the test of time and bring us real joy.
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Being Outside
By photographing our collections in nature, we express our love for it and remind
ourselves that being in contact with the natural landscape — trees, flowers,
soil, water — always makes everything more beautiful and harmonious. -
Loving being Barefoot
You'll often find us wearing our mff pieces barefoot, for a feeling of freedom,
connection, and closeness to our body. -
Give Give Give
Κανένας δεν έγινε φτωχότερος με το να δίνει. Πιστεύουμε στην προσφορά ως ένδειξη ευγνωμοσύνης.
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Tenderness
Τα ρούχα μας αγκαλιάζουν τρυφερά το σώμα, θυμίζοντας πως η απαλότητα στη ζωή φέρνει ασφάλεια και ηρεμία.
“There is no way to Happiness- Happiness is the way.”
Tich Na Han
Building Strong Relationships
We place emphasis on human relationships, believing in new ventures by creative people
and cultivating long-term collaborations built on fairness and reciprocity. The
human element and the wellbeing of everyone working within our broader team is
of essential importance.
MOST WANTED PRODUCTS
Just Kissed
For the very first time we created our dream lip & cheek color for every season: The mff brownish-red.
Massage Candle
Light the candle until enough melts and then spread the warm oil over the body. Alternatively, use part of the candle, without lighting it, as a body butter.
