Our team is the soul of myfashionfruit. It reflects in every creation, every photoshoot,
every piece we choose.
Our story
Amaryllis started mff in 2010, just after turning 20! Growing up in her mother's small
boutique, surrounded by handmade jewelry, clothes they'd pick together in
Paris, and decorating Christmas windows side by side — every sweet memory
contributed to the idea of mff. A pioneer at the time, as online stores in
Greece were rare, and with belief in her dream alongside friends, her brother,
and her beloved grandmother, she started in a warehouse in Nea Smyrni. And
somehow, the magical journey of mff began. With belief in dreams, dedication,
and people with love by its side!
all of us
A big mff family
The women of mff — all of you — hold a special place in our hearts. With gratitude for
your enthusiasm, the ideas and thoughts you share with us, and the unique style
of each of you, you are a source of inspiration and the reason we come to our
studio with joy.
